Roland Iten came up with the idea of a mechanical belt buckle well before his first collection launched at Baselworld 2004.
In the late 90’s he created and patented a simple lever expansion buckle which he licenced to Bally. This early version, in cast steel, won awards and sold thousands of pieces inflight on Swissair and in airport duty-free shops around the world.
But it wasn’t until Roland started designing watches for Bally in the early 2000’s that he discovered watch-making machinery. Its precision ignited his quest to show the world what else could be done using haute horlogerie know-how.
Identifying this gap in the men’s jewelry market, Roland launched his own brand in 2003. His first creation, the R8 Mark I Mechanical Belt Buckle, transformed the same five-component lever expansion concept into the world’s first CNC* engineered and manufactured mechanical belt buckle. This one was in gold and titanium, with 140 moveable mechanical features.
Roland has applied the same expertise and inventiveness to other men’s accessories (cufflinks, rings, necklaces and card holders).
His initial hunch has paid off handsomely: accessories that are not only beautiful, but also perform a function, would resonate with men.
Today Roland has numerous mechanical creations and patents to his name, and can boast an esteemed clientele of celebrities, prominent business tycoons, oligarchs, presidents and sheikhs.
* Computer numerical control
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